Marketing Careers

Career Guidance

Career Profiles and Trends

Job Search:
Marketing Job Search Sites
General Job Search Sites
U.S. Newspaper Ads   

General salary guides
Marketing salary guides

Company Information

Finding the Best Place
to Live

Career Guidance

College View Careers Very extensive career guidance covering such areas as career planning, self-assessment, identifying your skills, internship opportunities, job search techniques, cover letters, resumes, interviewing, business etiquette, salary negotiation and becoming successful in your new job.

Career Journal from the Wall Street Journal. General career publications offering career-related news, columns, job hunting advice and other resources.

The Princeton Review Career Quiz (based on the Birkman Method). Rate 24 pairs of statements and then receive a summary of your general work preferences as well as specific careers that match those preferences. Requires free registration to receive complete results.

The Career Interests Game by John L. Holland. Identify which of six categories of individuals interests you. Then find out what careers match those categories.

Career Profiles and Trends

Career Profiles from the Occupational Outlook Handbook, US Department of Labor. Each occupation below includes job descriptions, earnings, working conditions, job outlook, and training or skills required.

Sales and Related Occupations
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Public Relations Specialists
Economists and Market and Survey Researchers

Job Search


The sites in this section will help you learn more about marketing careers and locate currently posted job opportunities. Also, many sites include extensive career information and guidance, such as interviewing techniques and resume-writing.

For job searches, most sites allow you to enter key words or phrases for the job titles or categories you seek. Some general search advice:

  1. When you enter a search word or phrase, try different conjugations (ex. "marketing manager" "marketing management") or just enter the root of the word or phrase (ex. "manage" may cover "manager" or "management").
  2. Each site has its own approach to defining your job search, so make it a habit to review the help section or search tips before you start looking for jobs.
  3. Many sites allow you to search for jobs according to logical rules, using qualifiers such as "and" "or" "not" when entering keywords. If you place "and" between two or more words, only jobs which match all the keywords will be included. Inserting "or" between two or more words will yield jobs that contain any of the keywords. When you type the word "not" before a keyword, any job descriptions which include that word will be excluded.

Marketing Job Search Sites

American Marketing Association Job Search
Career Builder—Sales and Marketing Jobs
    Advertising and PR

General Job Search Sites

America's Job Bank JobNet
Best Jobs USA JobStar JobTrak
Career Builder JobWeb
CareerCity Monster
Career NationJob
Career Mart Net Temps
College Grad Job Hunter Occupational Outlook Handbook
Employment Guide Robert Half Spherion TOPjobs TrueCareers
Job Hunt Yahoo! Hot Jobs


US Newspaper Ads

AJR Newslink to U.S. Dailies Provided by the American Journalism Review News Link, this web page is invaluable in reaching Internet sites for newspapers of interest. Organized by state, it provides hundreds of links to newspapers. After selecting the newspaper that interests you, locate the employment section to search for jobs.


General Salary Guides

Salary Survey by Select the profession that interests you from the column on the right. Requires Adobe Acrobat Reader (free). Select a profession, such as "Marketing Manager", and a geographic location to call up charts showing salary ranges.

Marketing Salary Guides

Career Compensation Q&A

Salaries in Marketing by Career Journal, from the Wall Street Journal. Listing of the annual salary ranges for numerous positions in each of the following marketing fields:


Company Information

By researching a company in advance, you'll be more prepared for a job interview. Even if you're not interviewing yet, you can decide if a company matches your work preferences. Provided by Individual, you can access information about approximately 65,000 companies. Just type in the name of a company and you'll see an entire resources page for that organization. Although many options are for paid subscribers only, here are some of the free information items:

  • Company's primary industry, address, telephone numbers, Internet address (URL) and summary description
  • Recent articles
  • Press releases
  • Stock information
  • Rankings based on total sales, number of employees and other factors within the company's industry

Hoover's Lists information on "more than 11,000 of the largest public and private companies in the US and around the world. Each capsule includes a description of the company, address, officers, sales and employment figures and hyperlinks to more information, like financial reports, stock quotes, SEC filings and news searches." Even though the company descriptions for each capsule are brief, they include links to: news stories about the company, the company's Web site and major competitors.

CBS MarketWatch Choose from an extensive number of links about a company that interests you. After typing in the stock symbol or company name, access extensive data and analysis by category: "Quotes," "Profile," "News," "Chart," "Analyst," "Financials," "Discussion," and more.

Business Wire Select "Industry Specific News" or "Company Specific News" from the menu of topics to search for any previous stories by Business Wire about a specific industry or company.

First Call Center Another site where company earnings are listed. Try the "Earnings Estimate Monitor" to see earnings surprises, both positive and negative, between analyst forecasts and actual quarterly earnings by companies. There are also many other useful sections focusing on earnings data, price to earnings ratios, splits and dividends, revisions to earnings estimates and company analysis by First Call.

SiliconInvestor Information about technology stocks.

Corporate Financials Online Central location for linking to financial news from companies. Only a small fraction of all publicly-traded companies are listed, but maybe one that currently interests you is listed there.

Fortune 500 Fortune magazine's annual profile of the 500 largest U.S. corporations. For summary information on a company, select "Company List" and then click on the company of your choice.

Annual Reports Gallery Annual reports posted online for hundreds of companies.

Tips for Reading An Annual Report by the Annual Reports Library.



Finding the Best Place to Live

Even if you decide that you will live in the location offering the best job opportunities, you may discover later that where you live will become increasingly important to you. Find Your Spot, by, will help you sort out your priorities.

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