Marketing Topic: Marketing Services, Exercises

Select three or more sites from one of the following industries:

Employment Services
Hair Styling
Managed Health Care
Hotels

After reviewing the sites, identify the site you believe best demonstrates service excellence. Explain the reasons for your choice.
Who are the target markets for each of the companies you selected? What method(s) do they use to segment their market: demographic, geographic, pyschographic and/or product-based criteria?
What strategies does each company use in the following areas of the marketing mix: services, pricing, promotion and distribution?

Select three or more sites from one of the following industries: Employment Services Hair Styling Managed Health Care Hotels After reviewing the sites, identify the site you believe best demonstrates service excellence. Explain the reasons for your choice. Who are the target markets for each of the companies you selected? What method(s) do they use to segment their market: demographic, geographic, pyschographic and/or product-based criteria? What strategies does each company use in the following areas of the marketing mix: services, pricing, promotion and distribution?


Employment Services
College Grad Job Hunter	Manpower	Robert Half
CareerBuilder	Monster.com	Snelling
Kelly Services	Norrell

Hair Styling
Fantastic Sams	Regis Hairstylists	Trade Secret
Great Clips	SmartStyle
MasterCuts	Supercuts

Managed Health Care
Aetna U.S. Healthcare	Humana	MultiPlan
Cigna Healthcare	Kaiser Permanente

Hotels
Doubletree	Hyatt	Ritz-Carlton
Four Seasons	Inter-Continental	Sheraton
Hilton	Marriott	Wyndham