Exercises
 

---Prepare an Online Survey

After reviewing some of the sample surveys below, prepare an online survey for a marketing research objective selected by either you or your professor. Even if you do not have the software tools to actually post the survey online, use the samples below as a guideline for the types of questions that can be asked. For example, you notice that you can ask respondents to check all the items from a list that apply to them.

Online Survey Demo by Decision Analyst, Inc. You'll actually complete a demonstration survey and see the many different ways you can respond online. The very intent of this survey is to provide a better understanding of how and what can be accomplished in an online survey.

World Wide Web User Surveys by Georgia Tech Research Corp. Select from a menu of surveys related to using the Web, such as "Purchasing on the Internet" and "General Demographics" and "Web and Internet Use."

Customer Survey by Culprit. Scroll down to "Customer Survey" to see specific questions about customer behavior, perceptions, pricing preferences and other topics related to fishing and the company's fishing lures.

 


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