Marketing Topic: Relationship Marketing, Company Profiles

The following companies demonstrate exceptional customer attention (at least in their Web sites!):

Circuit City Extensive guarantees offered on purchases, including Low Price Guarantee, Return Guarantee, No Lemon Guarantee and Satisfaction Guarantee. Other aspects of customer service include an online suggestion box, receiving product technical support and securing service and repairs. (Select Service and Repairs on site)

Amazon.com One of the Web's largest online bookstores offers a free recommendation service. Just check your preferences in books or music and receive regular e-mails with recommendations.

Dell This personal computer company offers a wide range of product support: over 10 million personalized support pages covering every aspect of troubleshooting, upgrading or modifying your computer, wide range of support services (service plans, frequently asked questions, self-diagnostic tools, service and repair, etc.) and easy access to Dell representatives 24 hours a day.