Marketing Topic: Product Design & Positioning Exercise

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---Where are these products in their life cycle?

Review some of the articles and data associated with the product categories listed below and decide in what stage of the product life cycle each product is located: introduction, growth, maturity or decline. If the links for a product category do not provide enough information, use your own observations in deciding. For example, you may have some opinions about the popularity of going to the movies even without reading an article about it.

After selecting a stage for each product category, speculate on where in the life cycle it will be located in the next few years. Perhaps you expect the product to remain in the same stage or change to another. List the reasons for your conclusions. For example, you believe that a product currently in the decline stage will experience renewed popularity and reenter a growth stage. Maybe a product in the growth stage will shift quickly into the maturity stage due to price decreases that make it more accessible to consumers.
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Movies Seen at a Theater

Motion Picture Association of America: Economic

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Electric Cars

Electric Vehicle Association of the Americas Online Library

All Charged Up

DVD (Digital Video Disc) Players

DVD Video Hardware Sales

Small Passenger Cars

Hybrid Vehicle Propulsion Program

U.S. International Trade Data for Road Motor Vehicles
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