At your library: "Selling Sex and Cat Food," by Erin Davies, Fortune, June 9, 1997. Explores top examples of nontraditional marketing, including strategies used for Snap-on Tools and DuPont products.

Companies and Organizations

Tiger Woods Junior Golf Clinics

Cause Marketing Endangered Species Chocolate Company Habitat for Humanity International Muscular Dystrophy Association Telethon	Person Marketing Crosby, Stills, Nash & Young Britney Spears Tiger Woods Junior Golf Clinics
--- Event Marketing Boston Marathon Comdex Comic Relief	--- Place Marketing Disneyland San Diego Zoo Universal Studios Florida
--- Organization Marketing Democratic Party Republican Party NASA The Getty

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