Nontraditional Marketing
 

At your library: "Selling Sex and Cat Food," by Erin Davies, Fortune, June 9, 1997. Explores top examples of nontraditional marketing, including strategies used for Snap-on Tools and DuPont products.

Companies and Organizations



Tiger Woods Junior Golf Clinics

Cause Marketing

Endangered Species Chocolate Company

Habitat for Humanity International

Muscular Dystrophy Association
Telethon

Person Marketing

Crosby, Stills, Nash & Young

Britney Spears

Tiger Woods Junior Golf Clinics
---
Event Marketing


Boston Marathon

Comdex

Comic Relief
---
Place Marketing

Disneyland

San Diego Zoo

Universal Studios Florida

---
Organization Marketing

Democratic Party

Republican Party

NASA

The Getty

 
   


Copyright © 2003 South-Western. All Rights Reserved. Disclaimer
Webmaster