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Nike Experiments With TV/Internet Intersection by Pamela Parker, InternetNews.com, January 14, 2000. Read how Nike is using television ads to drive customers to their Web site. Once there, customers can create their own conclusion to the story line started on the TV ad.
Four Steps to a Successful Integrated Marketing Campaign by NEWMAX. The company describes its efforts to build a brand identify for a new telecommunications product through an integrated campaign involving brand identify/logo development, point-of-purchase displays, posters, consumer brochures, dealer kits and other materials.
Investing in Indy by Mike Bass, The Kentucky Post, 5/21/97. Cinergy Corp., the parent company to a electric utility serving over 60 counties in Indiana, discusses its motivations to sponsor an Indianapolis race car.
Kodak Sponsorships, such as racing, the Olympics and National Geographic.
Motorola Sponsorships in the areas of sports, arts and cultural events.
Texaco Sponsorships for the U.S. Olympics, Metropolitan Opera, racing and other areas.