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---How
Do These Companies Organize Their
---Business to Business Marketing?
After visiting each of the companies below, decide whether their business to business marketing is organized according to the company's products or the customer's industry, geographic location and/or account size. If you find that a company is organized according to more than one category, you may check all the choices that apply.
Notes:
- The sites below may have a mixture of business to business and consumer marketing. For practice, complete this exercise for both groups of customers. As an example, if a company is organized by product for business to business and by customer geographic location for consumers, you would check both categories.
- For individual consumers, use the "Customer Industry" category if they are organized by demographics (age, income, occupation, etc.).
Motorola AT&T Prudential
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