Advertising
 

-- Advertising Publications

Advertising Age Adweek
AdAge Global Brand Republic Campaign
Advertising and Marketing Review Marketing Online
Advertising & the Internet wwwChannelSevencom

---Advertising Trends

U.S. Online Ad Growth Underway U.S. online advertising spending is expected to account for $8.1 billion of the country's $293 billion total media budget by 2006, marking a return to 2000's Internet spending spree figures.

Online Ads Are Bigger, Richer Internet advertising trends toward larger unit sizes and more rich media are continuing to develop, according to DoubleClick's 2003 second quarter ad serving report. The ad technology company said that nearly a third of the ads it served in the quarter used rich media.

 

---Advertising Data

Leading National Advertisers Report 2003 Featuring comprehensive ad spending estimates on 100 elite, company profiles, and sales and earning reports for our annual Leading National Advertisers Report. Includes top ad spenders by media and market share leaders in select catagories.

Domestic Ad Spending by Category 2003 31 industry categories, such as "Travel, hotels & resorts" and "Insurance & Real Estate." 11 media categories, including "Local Newspaper" and "Cable TV."

100 Leaders by Sales Per Ad Dollar

Top Advertisers in 12 Measured Media
 

---Advertising Agencies

The companies below create advertising for their clients. Unless otherwise specified, each of the links goes directly to past and current examples of their work.
Modem Media
Bozell Worldwide
Select "Creative" from the menu.
J. Walter Thompson
Select "Portfolio" from the menu.
Young & Rubicam
   


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