-- Advertising Publications
Advertising Age Adweek AdAge Global Brand Republic Campaign Advertising and Marketing Review Marketing Online Advertising & the Internet wwwChannelSevencom
U.S. Online Ad Growth Underway U.S. online advertising spending is expected to account for $8.1 billion of the country's $293 billion total media budget by 2006, marking a return to 2000's Internet spending spree figures.
Online Ads Are Bigger, Richer Internet advertising trends toward larger unit sizes and more rich media are continuing to develop, according to DoubleClick's 2003 second quarter ad serving report. The ad technology company said that nearly a third of the ads it served in the quarter used rich media.
Leading National Advertisers Report 2003 Featuring comprehensive ad spending estimates on 100 elite, company profiles, and sales and earning reports for our annual Leading National Advertisers Report. Includes top ad spenders by media and market share leaders in select catagories.
Domestic Ad Spending by Category 2003 31 industry categories, such as "Travel, hotels & resorts" and "Insurance & Real Estate." 11 media categories, including "Local Newspaper" and "Cable TV."
100 Leaders by Sales Per Ad Dollar
Top Advertisers in 12 Measured Media
The companies below create advertising for their clients. Unless otherwise specified, each of the links goes directly to past and current examples of their work. Modem Media Bozell Worldwide
Select "Creative" from the menu.
J. Walter Thompson
Select "Portfolio" from the menu.
Young & Rubicam
Copyright © 2004 South-Western. All Rights Reserved. Disclaimer