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Cause
for Concern

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Business
Fairy Tales

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Customer
Message Management

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Managing
Sales Leads

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Scenario Planning
Handbook
by Wilson/Ralston
ISBN: 0-324-31285-7
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Dictionary
of Business Terms
by Jae K.
Shim
ISBN: 0-324-20545-7
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Marketer's
Guide to Public Relations in the 21st Century
by Harris/Whalen
ISBN: 0-324-31210-5
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Competing
for Customers and Capital
by Victor
J. Cook Jr
ISBN: 0-324-40597-9
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Managing
Risks for Corporate Integrity: How to Survive an Ethical Misconduct
Disaster
by Lynn
Brewer, Robert Chandler and O.C. Ferrell
ISBN: 0-324-20351-9
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White Paper
Marketing Handbook
by
Robert W. Bly
ISBN: 0-324-30082-4
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Limit Your
Legal Risk
by
Susan S.
Jarvis
ISBN: 0-324-22231-9
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Trade Finance
Handbook
by Beard/Thomas
ISBN: 0-324-30521-4
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Farce to Force:
Building Profitable E-Commerce Strategies
by Sarah
McCue
ISBN: 0-538-72677-6
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Consumer-Directed
Healthcare Reform with Episode Pricing
by Douglas
Emery
ISBN: 0-324-30328-9
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Understanding
and Interpreting Chinese Economic Reform
by Jinglian
Wu
ISBN: 1-58799-197-7
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Creating the
New E-Business Company
by
Michael
P. Gendron
ISBN: 0-324-22485-0
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Managing Global
Accounts: Nine Critical Factors for a World-Class Program
by Capon/Potter/Schindler
ISBN: 0-324-40076-4
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Dictionary
of Investment Terms
by
Martz
ISBN: 0-324-20352-7
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One Customer,
Divisible
by Michael
Lowenstein
ISBN: 0-324-30129-4
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Price Trends
and Investment Probabilities
by Thomas
L. Dussault
ISBN: 0-324-271506
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Finding the
Priority Path
by Stringham/Stephens
ISBN: 0-324-31219-9
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The New Marketing
Conversation
by Baier
Stein/MacAaron
ISBN: 0-324-20057-9
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10 Key Customer
Insights
By Robert
Schieffer
ISBN: 1-58799-206-X
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2006 Auditing
Standards
by Nick
Dauber
ISBN: 0-324-27147-6
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The Sherpa
Guide
by
Corbett/Colemon
ISBN: 0-324-40707-6
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The Case for
B2B Branding
by
Bob Lamons
ISBN:
0-324-30125-1
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Creating
Do-it-Yourself Customers
by
Honebein/Cammarano
ISBN: 0-324-31154-0
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Creating the
Marketing Experience
by
Joe Marconi
ISBN:
0-324-20544-9
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Backlist
d
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Escaping the
Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect
by
Robert J. Schmonsees
ISBN: 0-324-30125-1
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Business Fairy
Tales
by
Cecil W. Jackson
ISBN: 0-324-30539-7
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Doing
Nothing is not an Option! Facing the Imminent Labor
Crisis
by
Robert K. Critchley
ISBN: 0-324-22326-9
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The Escher
Cycle
by Finn Jackson
ISBN: 1-58799-194-2
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Streamlined:
14 Principles for Building & Managing the Lean Supply Chain
by Mandyam M. Srinivasan
ISBN: 0-324-23277-2
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Outsourcing
the Sales Function: The Real Costs of Field Sales
by Erin Anderson and Bob Trinkle
ISBN: 0-324-20748-4
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Trade
Show and Event Marketing
by Ruth Stevens
ISBN: 0-324-20624-0
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Up
Against the Retail Giants: Targeting Weakness - Gaining an Edge
by Samli
ISBN: 0-324-23308-6
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Capital
Account: A Fund Manager Reports on a Turbulent Decade (1993-2002)
by Edward Chancellor
ISBN: 1-58799-180-2
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The Washing
Machine: How Money Laundering and Terrorist Financing Soils Us
by Nick Kochan
ISBN: 1-58799-159-4
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Frontline
HR: A Handbook for the Emerging Manager
by Jeffrey S. Hornsby and Donald F. Kuratko
ISBN: 0-324-20323-3
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Public
Relations: The Complete Guide
by Joe Marconi
ISBN: 0-324-20304-7
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The Art
of the Advantage: 36 Strategies to Seize the Competitve Edge
by Krippendorf
ISBN: 1-58799-168-3
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Fooled by Randomness
by Nassim
Nicholas Taleb
ISBN: 1-58799-190-X
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Bankable Business Plans,
by Edward Rogoff
ISBN: 1-58799-163-2
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Man Who Saw the Future
by Andy Forrester
ISBN: 1-58799-143-8
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NAFTA's Second Decade
by Louis E. V. Nevaer
ISBN: 0-324-20324-1
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Brand Babble
by Don Schultz, Heidi Schultz
ISBN: 0-53872-114-4
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Behavioral Trading: Methods for Measuring Investor Confidence and Expectations
by Woody Dorsey
ISBN: 1-58799-164-0
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Inside the World's Development Finance Institutions
by William A. Delphos
ISBN: 0-538-72690-3
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New
Emerging Japenese Economy and Strategy
by Panos Mourdoukoutas
ISBN: 0-324-20712-3
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Counterintuitive
Investing
by
Harlan Platt
ISBN: 0-324-22259-9
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The Customer Learning Curve
by Karl Hellman, Ardis Burst
ISBN: 0-324-22667-5
American Marketing Association (AMA)
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Online
Company Research
by Chris
Dobson
ISBN: 0-538-72683-0
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