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Online materials for:
- Pre-MBAs
- Business Certification,
  Preparation, & Review
- Executive Education
 

 
         

Scenario Planning Handbook
by Wilson/Ralston
ISBN:
0-324-31285-7

Purchase

Dictionary of Business Terms
by Jae K. Shim
ISBN:
0-324-20545-7

Purchase

 

Marketer's Guide to Public Relations in the 21st Century
by Harris/Whalen
ISBN:
0-324-31210-5

Purchase

Competing for Customers and Capital
b
y Victor J. Cook Jr
ISBN:
0-324-40597-9

Purchase

 

Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster
by Lynn Brewer, Robert Chandler and O.C. Ferrell
ISBN:
0-324-20351-9

Purchase

White Paper Marketing Handbook
by
Robert W. Bly
ISBN:
0-324-30082-4

Purchase

 

Limit Your Legal Risk
by
Susan S. Jarvis
ISBN:
0-324-22231-9

Purchase

Trade Finance Handbook
by Beard/Thomas
ISBN:
0-324-30521-4

Purchase

 

Farce to Force: Building Profitable E-Commerce Strategies
by Sarah McCue
ISBN:
0-538-72677-6

Purchase

Consumer-Directed Healthcare Reform with Episode Pricing
by Douglas Emery
ISBN:
0-324-30328-9

Purchase

 

Understanding and Interpreting Chinese Economic Reform
by Jinglian Wu
ISBN:
1-58799-197-7

Purchase

Creating the New E-Business Company
by
Michael P. Gendron
ISBN:
0-324-22485-0

Purchase

 

Managing Global Accounts: Nine Critical Factors for a World-Class Program
by Capon/Potter/Schindler
ISBN:
0-324-40076-4

Purchase

Dictionary of Investment Terms
by
Martz
ISBN: 0-324-20352-7

Purchase

 

 

One Customer, Divisible
by Michael Lowenstein
ISBN:
0-324-30129-4

Purchase

Price Trends and Investment Probabilities
by Thomas L. Dussault
ISBN:
0-324-271506

Purchase

 

Finding the Priority Path
by Stringham/Stephens
ISBN:
0-324-31219-9

Purchase

The New Marketing Conversation
by Baier Stein/MacAaron
ISBN:
0-324-20057-9

Purchase

 

10 Key Customer Insights
By Robert Schieffer
ISBN:
1-58799-206-X

Purchase

2006 Auditing Standards
by Nick Dauber
ISBN:
0-324-27147-6

Purchase

 

The Sherpa Guide
by
Corbett/Colemon
ISBN:
0-324-40707-6

Purchase

The Case for B2B Branding
by Bob Lamons
ISBN: 0-324-30125-1


Purchase

 

Creating Do-it-Yourself Customers
by
Honebein/Cammarano
ISBN:
0-324-31154-0

Purchase

Creating the Marketing Experience
by Joe Marconi
ISBN: 0-324-20544-9

Purchase

 
         
Backlist d
       
         

Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect
by
Robert J. Schmonsees
ISBN: 0-324-30125-1

Business Fairy Tales
by
Cecil W. Jackson
ISBN: 0-324-30539-7

 

Doing Nothing is not an Option! Facing the Imminent Labor Crisis
by
Robert K. Critchley
ISBN: 0-324-22326-9

The Escher Cycle
by Finn Jackson
ISBN: 1-58799-194-2

 
         

Streamlined: 14 Principles for Building & Managing the Lean Supply Chain
by Mandyam M. Srinivasan
ISBN: 0-324-23277-2

Outsourcing the Sales Function: The Real Costs of Field Sales
by Erin Anderson and Bob Trinkle
ISBN: 0-324-20748-4

 
         

Trade Show and Event Marketing
by Ruth Stevens
ISBN: 0-324-20624-0

Up Against the Retail Giants: Targeting Weakness - Gaining an Edge
by Samli
ISBN: 0-324-23308-6

 

 
         

Capital Account: A Fund Manager Reports on a Turbulent Decade (1993-2002)
by Edward Chancellor
ISBN: 1-58799-180-2

The Washing Machine: How Money Laundering and Terrorist Financing Soils Us
by Nick Kochan
ISBN: 1-58799-159-4

 
         

Frontline HR: A Handbook for the Emerging Manager
by Jeffrey S. Hornsby and Donald F. Kuratko
ISBN: 0-324-20323-3

Public Relations: The Complete Guide
by Joe Marconi
ISBN: 0-324-20304-7

 
         

The Art of the Advantage: 36 Strategies to Seize the Competitve Edge
by Krippendorf
ISBN: 1-58799-168-3

Fooled by Randomness
by Nassim Nicholas Taleb
ISBN: 1-58799-190-X

 
         

Bankable Business Plans,
by Edward Rogoff

ISBN: 1-58799-163-2

Man Who Saw the Future
by Andy Forrester
ISBN: 1-58799-143-8

 
         
NAFTA's Second Decade
by Louis E. V. Nevaer
ISBN: 0-324-20324-1
Brand Babble
by Don Schultz, Heidi
Schultz
ISBN: 0-53872-114-4
 
         
Behavioral Trading: Methods for Measuring Investor Confidence and Expectations
by Woody Dorsey
ISBN: 1-58799-164-0
Inside the World's Development Finance Institutions
by William A. Delphos
ISBN: 0-538-72690-3
 
  
  

New Emerging Japenese Economy and Strategy
by Panos Mourdoukoutas
ISBN: 0-324-20712-3

 

Counterintuitive Investing
by Harlan Platt
ISBN: 0-324-22259-9

 

 
         
The Customer Learning Curve
by Karl Hellman, Ardis Burst
ISBN: 0-324-22667-5
American Marketing Association (AMA)

Online Company Research
by Chris Dobson
ISBN: 0-538-72683-0

 

 

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