Supplements Information

Here you'll find complete descriptions of print and multimedia supplements. For more information, contact your Thomson Learning/South-Western Sales Representative or call Thomson Learning's Academic Resource Center at 800-423-0563.

Exploring Marketing Research
by William G. Zikmund

Instructor Resources

Instructor's Resource CD-ROM
ISBN: 0-324-181493
Prepared by William G. Zikmund, Oklahoma State University
The IRCD contains all of the instructor resources. The Instructor's Manual, provided in Word, includes detailed, comprehensive lecture outlines, case solutions, and transparency masters. In addition the IRCD includes a newly written test bank, PowerPoint Lecture System, and ExamView.

Instructor's Manual and Transparency Masters
ISBN: 0-324-182406
Prepared by William G. Zikmund, Oklahoma State University
Available on the Instructor's Resource CD, the Instructor's Manual and Transparency Masters eases lecture presentation by offering detailed, comprehensive lecture outlines, solutions to assignments and transparency masters. Each case and video case solution includes the objective of the case, a brief summary of the case, and recommended questions and solutions.

PowerPoint Lecture System
ISBN: 0-324-182406
Prepared by William G. Zikmund, Oklahoma State University
Each chapter is supported by PowerPoint slides that define key terms and summarize and illustrate major chapter concepts.

Test Bank
ISBN: 0-324-182406
Prepared by Thomas Quirk, Webster University
The electronic test bank, written by Tom Quirk of Webster University, has been carefully rewritten to provide a variety of question types that cover major concepts in the textbook. In addition, each question has been evaluated to eliminate ambiguity and to provide varying level of difficulty. Each question is identified with a page number from the textbook where the answer may be located. The test bank is also available in ExamView, an easy-to-use computerized testing program.

Video Library
ISBN: 0-324-181507
Prepared by William G. Zikmund, Oklahoma State University
The expanded video library includes many new videos, supported by in-text video cases, that demonstrate how managers apply market research concepts in a variety of interesting business settings.

Student Resources

WebSurveyor Software
ISBN: 0-324-181515
Prepared by William G. Zikmund, Oklahoma State University
A partnership with WebSurveyor, a specialist in web-based marketing research, greatly enhances student learning by providing sample surveys, response scales, question libraries, and survey results developed specifically for the Exploring Marketing Research, 8e. WebSurveyor activities and quizzes, written by William Zikmund, appear in both the textbook and on the companion Web site.

WebTutor for WebCT
ISBN: 0-324-181531
Prepared by William G. Zikmund, Oklahoma State University
WebTutor is an integrated course delivery and management system that allows instructors to design, develop and manage distance learning and Web-enhanced courses. Quizzes and other customized content for this text are available for students in both WebTutor for WebCT and Blackboard.

WebTutor for Blackboard
ISBN: 0-324-181686
Prepared by William G. Zikmund, Oklahoma State University
WebTutor is an integrated course delivery and management system that allows instructors to design, develop and manage distance learning and Web-enhanced courses. Quizzes and other customized content for this text are available for students in both WebTutor for WebCT and Blackboard.

Experiencing Marketing in the Marketplace Online Simulation, 2e
ISBN: 0-324-22198-3
Experiencing Marketing Strategy in the Marketplace Online Simulation
ISBN: 0-324-22197-5
With the help of this marketing online simulation, you will gain invaluable experience. Theory comes alive as you compete against the computer to
manager a new business venture and profitably capture dominant market share. You can lose your shirt or earn a fortune! To learn more, visit the
Web site for Experiencing Marketing in the Marketplace Online Simulation, 2e, and visit the Web site for Experiencing Marketing Strategy in the
Marketplace Online Simulation.