Supplements Information

Here you'll find complete descriptions of print and multimedia supplements. For more information, contact your Cengage Learning/South-Western Sales Representative or call Cengage Learning's Academic Resource Center at 800-423-0563.

Advertising, 3e
by Thomas O'Guinn, Allen & Semenik

Instructor Resources

Instructor's Manual
ISBN: 0-324-11381-1
Prepared by Debra A. Laverie, Texas Tech University
The instructor's manual, originally prepared by the main text authors, has been thoroughly revised to complement the current edition. The instructor's manual consists of comprehensive lecture outlines for each chapter that include suggestions for using other ancillary products that accompany the text, thereby offering a complete and structured approach for preparing lectures. Also included in the instructor's manual are suggested answers for all exercises found within the text. These include "e-Sightings" web exercises found throughout the text, end-of-chapter questions, "Experiential Exercises," and "Using the Internet." The instructor's manual also includes a complete set of transparency masters derived from the PowerPoint slide presentation.

Test Bank
ISBN: 0-324-11382-X
Prepared by Edward E. Ackerley, University of Arizona
This comprehensive test bank is organized around the main text's learning objectives. Each question is labelled according to the learning objective that is covered, the page number on which the answer can be found and type of question (definitional, conceptual or application). With this edition, we have added more application-oriented questions in response to current user feedback. Grouping the questions according to type allows the instructor maximum flexibility in creating tests that are customized to individual classroom needs and preferences. The test bank includes true/false, multiple choice, scenario application and essay questions. There are a total of 2,000 questions. All questions have been carefully reviewed for clarity and accuracy.

PowerPoint Slide Presentation
ISBN: 0-324-11762-0
Prepared by Michale Weigold, University of Florida
The PowerPoint slide presentation has been improved with the current edition to add more variety, visual appeal and coverage of material. The slides have been created with the intention of holding student's interest while assuring that all main concepts and terms are reinforced for each chapter.

ExamView
ISBN: 0-324-11765-5
The electronic test bank allows instructors to easily maniplate the content found in our printed test bank supplement and create customized tests.

Video: The Best of 2001: The Clio Gold Winners
ISBN: 0-324-16195-6
This video presents the Clio gold winners for the year 2001. Entries include Budweiser's "What Are You Doing?"; Nike's "Train To Win" and "Beatboxer"; ESPN's "Swimming Pool," "Pottery Class," and "Piñata"; Orange mobile phone network's "Hold Up"; John West's "Bear"; Peugeot 406's "Upside Down"; Eatons' "Big Finish"; Companion Animal Placement's "Park"; Revista E'Poca's "The Week"; and Fox Sports' "Baby," "Nature Channel," "Milk," "India," "China," and "Turkey."

Campaign Planner for Promotion and IMC, 2e
ISBN: 0-324-15197-7
Prepared by Shay Sayre, California State University Fullerton
This text is designed to help students prepare and present a professional campaign in conjunction with Advertising, 3e. Using a 10-step guide, the Campaign Planner clearly explains the process of planning and executing a successful campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations, and promotional aspects to delivery a truly integrated marketing communications plan. Enhancements to the second edition include:

Starbucks Coffee®: A case synopsis featuring Starbucks Coffee is included to aid you in the development of your campaign objectives, strategies,and tactics.
Theory in Action: Simulating the real-life process agencies use to develop a campaign, the exercises allow you to see how objective translate into strategies, and how strategies are then developed into usable tactics.
Student Resources: A tally sheet, sample surveys, and directions on how to conduct informational interviews are included to help students complete the research process.
Guided Plans Book Development: Instructions on how to prepare and assemble a Plans Book provide you with important information needed to complete an end-of-term written proposal. An example Plans Book appears at the back of the workbook.

IMC: An Integrated Marketing Communications Exercise, 2e
ISBN: 0-324-01483-X
Prepared by Bernard Jakacki, Ramapo College
This comprehensive supplementary workbook puts students in the role of a client services manager at a major, full-service integrated marketing communications agency. The client, the Republic of Uruguay, wants the agency to create and manage a total marketing program for a new resort in Uruguay called Punta del Este. In approximately 80-pages, this semester-long project workbook includes step-by-step directions for students to follow. In addition to the traditional IMC Mix, this exercise also takes students into the world of interactive media, because any successful presentation in the real world today will have to include a proposal integrating the Internet and other interactive media.

Student Resources

PowerPoint Slide Presentation T/A Advertising, 3e
ISBN: 0-324-11762-0
Prepared by Michale Weigold, University of Florida
The PowerPoint slide presentation has been improved with the current edition to add more variety, visual appeal and coverage of material. The slides have been created with the intention of holding student's interest while assuring that all main concepts and terms are reinforced for each chapter.