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Advertising, 3e
by O'Guinn, Allen and Semenik
Here you will find descriptions of print and electronic supplements that accompany your text, as well as related items to help you in your studies.
To facilitate downloading, Internet Explorer users right-click (Windows), or option-click (Mac), on the link and select "Save target as". Netscape users right-click (Windows), or option-click (Mac), and select "Save link as".
For Detailed Downloading Instructions, click here. PowerPoint Slide Presentation
Copyright © 2003 South-Western. All Rights Reserved.
Prepared by Michale Weigold, University of Florida.
The PowerPoint slide presentation has been improved with the current edition to add more variety, visual appeal and coverage of material. The slides have been created with the intention of holding student's interest while assuring that all main concepts and terms are reinforced for each chapter.
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