Professor of Advertising and Professor of Business Administration, Research Professor and Assistant Director of Consumer Communications Studies--Institute of Communications Research, University of Illinois at Urbana-Champaign.
Thomas O'Guinn received his Ph.D. in Communications and his M.A. and B.S. in Mass Communications from the University of Texas at Austin. He studies consumer behavior and its relationship to the mass media. He is particularly interested in the sociological aspects of this relationship.
Several behaviors, processes and effects have been investigated under this general heading, including dysfunctional and non-utilitarian forms of consumer behavior, the interaction of traditional socialization/acculturation agents with modern consumer imperatives, and the manner in which consumers construct, maintain and employ economic and consumption related normative beliefs. Representative publications authored can be found in Advances in Consumer Research, Journal of Advertising, Journal of Consumer Research, Journal of Consumer Policy, Journalism Quarterly, and Psychology and Marketing. O'Guinn has also served as a reviewer for over twenty leading scholarly journals. Most recently, Professor O'Guinn's work has examined the way in which our socialization as consumers affects relationships with some of culture's most significant and enduring creations such as the family, religion, etc., and the creation of consumer culture communities. He often employs multi-method research designs.
Professor of Marketing, University of Cincinnati.
Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. From January through September 1997, Chris was Scholar-In-Residence with the Corporate New Ventures Group at Procter & Gamble. His research has examined the influence of affect and emotion in decision making and persuasion, and diverse questions about effective mass communication. It has appeared in outlets such as Journal of Advertising, Journalism Quarterly, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Letters, and Journal of Market-Focused Management.
Chris' current research and teaching interests also include prerequisites for robust implementation of a market orientation, and managing creativity and innovation. He is a member of the editorial boards for Journal of Advertising, Journal of Marketing, Journal of Consumer Research, and has been a frequent reviewer for programs such as the JCR Ferber Award and the ACR/Sheth and AMA Dissertation Competitions. He received his Ph.D. from The Ohio State University.
Richard J. Semenik, Ph.d. (top)
Professor of Marketing, Chair of the Marketing Department, David Eccles School of Business, University of Utah.
Richard J. Semenik received his undergraduate degree from the University of Michigan in 1970, an MBA from Michigan State University in 1971 and his Ph.D. from the Ohio State University in Marketing in 1976. He is currently Professor of Marketing in the David Eccles School of Business and Chair of the Marketing Department He was formerly Associate Dean for Research and has previously served two terms as Chair. Prof. Semenik was honored as the Royal L. Garff Research Scholar in 1991 and was similarly honored as the Joseph Rosentblatt Faculty Teaching Scholar from 1995 to 1997.
Rich has recently returned from the Ecole Superieure de Commerce in Tours, France where he was a Visiting Professor of International Business. While in Europe, he delivered the keynote address to the annual conference of the European Association of Advertising Agencies held in Budapest, Hungary. He has also been a Visiting Research Scholar at the Vrije Universiteit in Amsterdam, The Netherlands, and Visiting Scholar at Anahuac Universidad in Mexico City, Mexico.
Rich has published nearly 60 articles and 10 books on marketing and advertising topics. The two most recent books are Advertising and Principles of Marketing: A Global Perspective, 2nd Edition. The advertising book was released in April 1997 and is now used in over 400 universities in the U.S., Canada, Australia, and Europe. In1996, the Global Perspectives book was released in a Canadian Edition and a Portuguese translation for the Brazilian market. He serves as a reviewer for major journals in the area of marketing and advertising including The Journal of Advertising, The International Journal of Advertising, The Journal of Health Care Marketing, The Journal of Consumer Research, and Advances in Nonprofit Marketing.
Professor Semenik consults with both small organizations and multi-national corporations. He is active in local community organizations having served on the board of the Salt Lake Arts Council and was the first president of the board of the ArtSpace studio project in downtown Salt Lake City–an urban redevelopment project. Professor Semenik has also been appointed to the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising.
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