Welcome to the Interactive Study Center for Advertising, 3e, here you will find a wealth of information to enhance your learning experience. Simply Choose a Chapter and then a feature to take advantage of all the features of the Interactive Study Center.
Learning Objectives
Learning Objectives create a framework for each chapter by organizing key chapter concepts into manageable portions and providing a structure for self-testing and review.
Crossword
Puzzles
The Crossword Puzzles are a fun way to review your understanding of advertising
terms and concepts.
Internet Applications Using the Internet exercises provide a unique set of interactive exercises designed to get the students to apply key concepts learned from the text by examining, analyzing and evaluating Internet advertisements and then answering related application questions.
Text links provide a list of all the links referenced in each chapter of the text.
e-Sightings ask the students to go to Web site addresses provided and explore, explain, describe, compare, contrast, summarize, rethink or analyze the content or features of the advertiser's home page.
Interactive Quizzes
After you
have studied the chapter, you can test your knowledge of the material with these multiple choice and fill-in-the-blank quizzes. These questions strengthen
vocabulary and reinforce key concepts from Advertising, 3e.
Immediate quiz scores and customized feedback provide
an excellent tool for preparing for in-class quizzes and exams. Results of the quizzes will be emailed to you and your instructor, if desired. Please note that South-Western does not archive results and are unable to replicate after the quiz has been submitted.