MR Online-Marketing Research Firms

One of the keys to an effective marketing plan is being able to recognize who your customers are within a specific segment. The market segment, or group of buyers, toward which an organization decides to direct its marketing plan is called a target market. This list is simply provided as a service to instructors and students using South-Western College Publishing textbooks. This is in no way an endorsement of the companies listed.

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	Top Marketing Research Firms
	AC Nielsen
	Nielsen Media Research
	Information Resources, Inc.
	The Arbiton Co.
	Westat, Inc.
	Maritz Marketing Research, Inc
	NFO Research Inc.
	The NPD Group
	Market Facts, Inc.
	Audits & Surveys Worldwide, Inc.
	The M/A/R/C Group, Inc.
	Opinion Research Corp.
	Taylor Nelson
	Abt Associates Inc.
	NOP Information Group
	Macro International Inc.
	J.D. Power and Associates
	Elrick & Lavidge
	Burke Inc.
	Roper Starch Worldwide Inc.
	Walker Information
	M.O.R.-PACE Inc.
	Wirthlin Worldwide
	C & R research Services Inc.
	Harris Interactive/Total Research
	Lieberman Research Worldwide
	Yankelovich Partners Inc.
	Target Marketing
	Cobel Target Marketing -specializes in developing customized, turnkey lead generation and sales programs for value added resellers (VARs), manufacturers representatives and sales agents.
	E-Centives-provides companies with Internet-based incentives and promotions technology
	icontact -utilizes information technology which enables you to target a marketspace with your message.
	CartoonLink.com-producing cartoons for your Web site that are tailored to fit your clients.
	Passage Events and Promotions -targeted product exposure for special events and field marketing programs nationwide. Offices in Seattle, New York City and Chicago
	Target Marketing
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