MKTG comes complete with a real marketing plan on E-motion software, a real company based in Massachusetts. The thorough-and real-marketing plan helps students better understand the level of detail needed in plotting out a marketing strategy. The plan was created by marketing professionals and shows how the concepts in the book play out in the real world. Click here to open the Marketing Plan.

For your convenience we have posted Planning Worksheets to help you build your own Marketing Plan. There is one worksheet for each 'Part'. Click on the drop down menu to download: