Audio Chapter Summaries Each chapter of MKTG has a related 10-minute audio download. The clips use a conversational and engaging format to cover the chapter's main – or most challenging – concepts in the framework of an example of a well-known company. For example, chapter 1 uses Netflix to compare sales and marketing orientations, review customer value and satisfaction, and illustrate how companies implement the marketing concept. Podcasts of these audio clips are also available from the Podcasts page.
