| All the Young Punks are Bargain Shoppers | |||||
| Topic | Pricing Concepts and Pricing Determination | ||||
| Key Words | Supply and demand, customary price, price matching | ||||
| InfoTrac Reference | A124787218 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Recent reports on youth spending should come as good news to parents everywhere: it appears that teens have become thriftier in their shopping habits. Unlike the '80s and '90s that sparked "free spending" among juniors, the new millennium has spawned an unlikely new breed of teenager: the bargain shopper.
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| Source | Kristen Carr, "Thrill of the Hunt: Teens Still Seeking," Footwear News, Nov 15, 2004 p6. | ||||
| Instructor Discussion Notes | Discussion
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