Today's Spas Offer More than Just Good-Feeling Skin
Topic Services Marketing
Key Words Health spas, health and fitness, wellness
InfoTrac Reference A107697838
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News Story 

Imagine a bodywork treatment that floats you through the air or a massage where the color of the room evolves with the music. Now it's easier than ever to indulge-from coast to chilled-out coast.

Day spas are appearing almost as quickly as the stresses that send consumers running to them in the first place. Some of the newest spas in the marketplace offer everything from exercise to enlightenment, together with a liberal dose of good old-fashioned pampering.

Things have changed since the days when going to a parlor meant having one's hair and nails done up right. The health and fitness boom of the 1970s-complete with protein shakes, jogging sneakers, and isotonic refreshments-has forever changed the beauty industry, upgrading the basic service into a four-headed monster of beauty, heath, fitness, and holistic wellness. Emerging spas such as Exhale, Skinklinic, and Tru Spa are pushing new limits on pampering the whole person.

Questions
1.

What services are becoming more common in today's day spas, and what makes them so popular with consumers?

Source Jane Larkworthy, "Day breaks: a trio of new day spas offer wellness, fitness, escape--or all three," W, Sept 2003 ,v32 i9 p306(2).
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