| The 'Internet for Women' Turns 10 | |||
| Topic | Internet Marketing | ||
| Key Words | Interactive advertising, online communities, e-marketing | ||
| InfoTrac Reference | A127803665 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
iVillage Inc., a leading media company and the Web's number one online community for women, celebrated its 10-year anniversary this year. One of few Internet pioneers to survive the dot-com bust of the late 1990s, New York-based iVillage created its popular brand around a unique mission: to enrich the lives of women through gender-specific content and Web-based community applications.
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| Source | Brian Morrissey, "Video Looms Larger in iVillage Site Overhaul," AdWeek Online, Jan 27, 2005 pNA. | ||
| Instructor Discussion Notes | Discussion
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