A recent Campbell's campaign united the soupmaker's entire line of brands into one single integrated marketing effort. Various advertising and promotions efforts consisted of humorous TV spots combining celebrities with ordinary people, a tie-in for kids, and sampling programs at Wal-Mart.

In addition to the integrated marketing efforts by Campbell's, recent campaigns by Sbarro, Expedia.com, and Cartoon Networks all capitalize on the diverse array of advertising and promotion options available to marketers today. From humorous TV spots and instant prize games, to plush getaway sweepstakes and in-store displays, today's biggest brands combine a broad spectrum of media tools to make the connection with consumers.