| Simon's Back! | |||||
| Topic | Strategic and Marketing Planning | ||||
| Key Words | Cannibalization, differential competitive advantage, new product development, test marketing | ||||
| InfoTrac Reference | A143115943 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Uncertainty filled the air in early 2006 as reality-TV fans contemplated life without their favorite "American Idol" judge, Simon Cowell. The famously acerbic talent mogul staged a contract holdout prior to the No. 1 reality series' fifth season, setting the blogosphere afire with rampant speculation over Idol's future.
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| Source | Bill Carter, "Here Comes the Judge," The New York Times, March 12, 2006 pAR1(L) | ||||
| Instructor Discussion Notes | Discussion
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