| SpongeBob Kidnappings Grip Nation | |||||
| Topic | Integrated Marketing Communications | ||||
| Key Words | IMC, promotional mix, publicity stunt | ||||
| News Story |
Across the country, thousands of giant inflatable SpongeBob characters sit atop Burger King roofs, marking the release of The SpongeBob SquarePants Movie. But in recent months, an odd crime spree has gripped the nation, as over 50 inflatable characters have disappeared in various states.
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| Source | Kathy Bushouse, "Inflatable SpongeBob characters disappear from Burger King roofs nationwide," Knight Ridder/Tribune Business News, Dec 2, 2004 pITEM04337038. | ||||
| Instructor Discussion Notes | Discussion
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