Thirsty consumers will soon discover an oasis in their supermarket water aisle, one that could help them better survey the multiplicity of bottled water options appearing on beverage shelves. Executives from Coca-Cola have designed the first non-branded water aisle kit, a bottled-water display fixture now being installed in certain supermarkets across the country.

Called "Oasis" by its inventors, the water aisle kit aims to divide the bottled water category into various segments through the use of header systems, blade signs, segment graphics, color-coded shelf strips and customizable floor graphics. Installing the kit takes about half a day, and Coca-Cola will work with retailers on a local level to reset the section. Although the cola giant created the system, its name doesn't appear on any of the components.

The new Oasis kit comes at a time when bottled water is becoming one of the best selling beverages in stores. Leaders in the supermarket industry believe the new merchandise display will encourage new trials and lead to greater customer satisfaction among bottled water drinkers.