|Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.|
||Pottermania reached new heights with the release of J.K. Rowling's latest fantasy tale, Harry Potter and the Half-Blood Prince, but a deal between large-screen movie exhibitor Imax Corporation and Warner Bros. Pictures is gearing up to make the boy wizard truly bigger than life. The onscreen adaptation of the fourth Potter book, "Harry Potter and the Goblet of Fire," is set to open this fall in Imax theaters worldwide.
(Updated January 2006)
||While the movie industry as a whole is languishing from dismal theater turnout, Warner Bros. Pictures has continued to delight millions of moviegoers with popular films including "The Polar Express," "Charlie and the Chocolate Factory," and "The Matrix Reloaded." What's the motion-picture giant's secret to box-office success?
(Updated October 2005)
||TiVo, the company that started a revolution in digital television, is now partnering with the nation's largest cable company to bring its trademark recording service to millions of new homes. The deal announced in March between TiVo Inc. and Comcast Corp. creates an important joint venture that analysts say could transform the way people watch television.
(Updated April 2005)
||Fans of digital video recorders have even more to cheer about now that TiVo and Netflix have teamed up to offer movie downloads to customers. Owners of TiVo devices will soon be able to receive a video stream of a movie or download it to their hard drives, a new convenience similar to downloads offered by popular digital music services like iTunes and Napster.
(Updated November 2004)
who has ever had a computer go on the fritz in the middle of an important
project knows that contacting tech support can be time consuming and costly.
Fortunately, help is on the way for distressed computer users. High-tech
computer support services are a growing trend, and many new companies are
even making house calls.
looking to "click" with other like-minded people can now do so
on-the-go using cell phones, thanks to a new service from Lavalife, the
technology-based dating company known for its hip, quirky late-night TV
ads. The new mobile service allows Lavalife members to seek out dates and
exchange text messages using mobile phones.
the nation's largest discount retailer, is stepping up its DVD rental services
to challenge online-rental retailer Netflix. The behemoth merchandiser recently
added a lower-priced category of $15.54 to its monthly online DVD Rental
service and opened five new distribution centers in hopes of offering customers
a faster, more convenient rental experience.
spas are appearing almost as quickly as the stresses that send consumers
running to them in the first place. Some of the newest spas in the marketplace
offer everything from exercise to enlightenment, together with a liberal
dose of good old-fashioned pampering.
years after launching its hands-free Personal Calling service, OnStar, the
nation's leading provider of in-vehicle safety, security and information
services, is celebrating the sale of more than 200 million wireless minutes
to subscribers. This OnStar milestone demonstrates the increasing value
subscribers place on their ability to make and receive hands-free phone
calls while driving their vehicles.
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