Marketing News

Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.
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Title  Brief Summary 
Pottermania to Hit the Big, Big Screen
Full Summary
Pottermania reached new heights with the release of J.K. Rowling's latest fantasy tale, Harry Potter and the Half-Blood Prince, but a deal between large-screen movie exhibitor Imax Corporation and Warner Bros. Pictures is gearing up to make the boy wizard truly bigger than life. The onscreen adaptation of the fourth Potter book, "Harry Potter and the Goblet of Fire," is set to open this fall in Imax theaters worldwide.
(Updated January 2006)
Warner Bros. Creates Magic on the Big Screen
Full Summary
While the movie industry as a whole is languishing from dismal theater turnout, Warner Bros. Pictures has continued to delight millions of moviegoers with popular films including "The Polar Express," "Charlie and the Chocolate Factory," and "The Matrix Reloaded." What's the motion-picture giant's secret to box-office success?
(Updated October 2005)
Cable TV Operator Gets 'TiVoed'
Full Summary
TiVo, the company that started a revolution in digital television, is now partnering with the nation's largest cable company to bring its trademark recording service to millions of new homes. The deal announced in March between TiVo Inc. and Comcast Corp. creates an important joint venture that analysts say could transform the way people watch television.
(Updated April 2005)
Computer Woes? Just Dial a Geek
Full Summary
Fans of digital video recorders have even more to cheer about now that TiVo and Netflix have teamed up to offer movie downloads to customers. Owners of TiVo devices will soon be able to receive a video stream of a movie or download it to their hard drives, a new convenience similar to downloads offered by popular digital music services like iTunes and Napster.
(Updated November 2004)
Computer Woes? Just Dial a Geek
Full Summary
Anyone who has ever had a computer go on the fritz in the middle of an important project knows that contacting tech support can be time consuming and costly. Fortunately, help is on the way for distressed computer users. High-tech computer support services are a growing trend, and many new companies are even making house calls.
(Updated 6/1/04)
Dating Service Goin' Mobile
Full Summary
Singles looking to "click" with other like-minded people can now do so on-the-go using cell phones, thanks to a new service from Lavalife, the technology-based dating company known for its hip, quirky late-night TV ads. The new mobile service allows Lavalife members to seek out dates and exchange text messages using mobile phones.
(Updated 2/17/04)
Wal-Mart Hopes to Nix Netflix
Full Summary
Wal-Mart, the nation's largest discount retailer, is stepping up its DVD rental services to challenge online-rental retailer Netflix. The behemoth merchandiser recently added a lower-priced category of $15.54 to its monthly online DVD Rental service and opened five new distribution centers in hopes of offering customers a faster, more convenient rental experience.
(Updated 10/01/03)
Today's Spas Offer More than Just Good-Feeling Skin
Full Summary
Day spas are appearing almost as quickly as the stresses that send consumers running to them in the first place. Some of the newest spas in the marketplace offer everything from exercise to enlightenment, together with a liberal dose of good old-fashioned pampering.
(Updated 10/01/03)
OnStar Transforms Cars into Mobile Telecommunications Machines
Full Summary
Two years after launching its hands-free Personal Calling service, OnStar, the nation's leading provider of in-vehicle safety, security and information services, is celebrating the sale of more than 200 million wireless minutes to subscribers. This OnStar milestone demonstrates the increasing value subscribers place on their ability to make and receive hands-free phone calls while driving their vehicles.
(Updated 10/01/03)
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