Marketing News

Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.
RETAILING AND WHOLESALING
Title  Brief Summary 
Give Costco an Inch, It Will Take a Mile
Full Summary
What sort of merchandising maestro is able to get shoppers to fill their carts with Waterford Crystal, 2,250-count Q-Tip packs, and mayo by the drum? And what kind of store can take a square inch of floor space and turn it into a veritable mile of profits? Jim Sinegal is precisely this sort of maestro, and his company, Costco Wholesale Corp., is precisely this kind of store.
(Updated November 2006)
Location, Location, Location
Full Summary
When it comes to planning a successful retail strategy, there are three important Ls to remember: location, location, and location. Choosing the right locale is especially important to the Cheesecake Factory, as the upscale dining chain is planning the launch of 21 new restaurants by the end of 2006.
(Updated July 2006)
Does Eminent Domain Mean a Land Grab for Developers?
Full Summary
A U.S. Supreme Court ruling from 2005 concluded that local governments have a right to seize people's homes and businesses for purposes of economic development. That interpretation of the Constitution's "eminent domain" clause sparked a nationwide backlash from citizens and lawmakers alike, prompting many states to push for stronger restrictions on the law. Some praised the court's ruling, however, saying economic development is in the public's best interest.
(Updated January 2006)
Gap's Back-to-school Jitters
Full Summary
Lackluster stores and waning consumer interest have led to almost 12 straight months of declining sales at The Gap, and analysts worry that if August back-to-school sales flop, the retailer could fall into an even deeper rut. Can Gap grow its way out of the slump?
(Updated January 2006)
No More Swoosh for Sears
Full Summary
Nike Inc. has announced that it is pulling all Nike-brand products from Sears department stores by the end of 2005. The decision, which came just weeks after Kmart Holdings acquired Sears for $12.3 billion, has caused analysts to speculate that the move is part of Nike's strategy to distance itself from discount retail environments that may undermine the prestige of its brand.
(Updated June 2005)
Shoppers to Find 'Oasis' of Bottled Water
Full Summary
In a quest to help grocery shoppers sort through the multiplicity of bottled water options appearing on beverage shelves, executives from Coca-Cola have designed the first non-branded water aisle kit, a bottled water display fixture now being installed in certain supermarkets across the country.
(Updated August 2004)
Retailers and Rebates: A Love-Hate Relationship
Full Summary
Because only two of five consumers get the rebates they're entitled to, you might think most people hate rebates--but you'd be wrong. Mail-in rebate offers are on the rise, especially for computer products. Consumers like the cash, and retailers like the boost in product sales. Yet, as anyone with experience knows, rebates are anything but easy money.
(Updated May 2004)
Retail and the Digital Revolution
Full Summary
Sleeker, smarter and smaller has been a theme for consumer electronics every year for the last few years. Now the mass market is adding "cheaper" to that list. As the plunging price of DVD players demonstrated in 2003, there is virtually no end to how low prices can go for hot consumer electronics product. In 2004, the trend toward affordable consumer electronics "splurges" will only get stronger, and retailers and manufacturers alike are working furiously to position themselves for big gains in the year ahead.
(Updated January 2004)
Lowe's Edges Out Home Depot, Say Analysts
Full Summary
More and more shoppers are flocking to home-improvement retailers to fix up the old homestead, and analysts say that Lowe's is the place to go-especially if the whole family wants to get involved.
(Updated October 2003)
Hot Trends: Internet Retailing Takes Off
Full Summary
Internet retail is hot. Sales over the Internet are expected to reach $120 billion in the next year and account for 5% of all retail activity. Yet even with such great projections, businesses can't expect to cash in on this upward trend with just any old Web site. If Web retailers are to be successful, they will have to operate sites that enable easy shopping and offer merchandise that stands out from an increasingly crowded field.
(Updated October 2003)
Costco to Specialize in Home Goods and Furnishings
Full Summary
Costco, the international chain of membership warehouses that carry brand-name merchandise at prices lower than conventional wholesale or retail sources, is expanding its business. After a successful debut of its first Home Warehouse in Seattle in late 2002, the company now plans to open Home stores all over California, with as many as 50 Home clubs planned before the decade is out.
(Updated October 2003)
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