| Retail and the Digital Revolution | |||
| Topic | Retailing and Wholesaling | ||
| Key Words | Retail strategy, merchandise strategy | ||
| InfoTrac Reference | A111615546 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
The booming sales of high-tech products seem to have no end, and retailers and electronics manufacturers alike look to make continued gains with all the new high-tech products hitting the market. Retailers are stocking the shelves with the latest in hot digital gadgets, setting competitive prices and making sure stores have the right displays and proper atmospherics to serve the customer well. If 2003 was considered a good
year for the consumer electronics category--and it was, with an estimated
factory-to-dealer sales of $95 billion --then 2004, which is expected
to top $100 billion, can only be better. With an improving economic forecast,
a burgeoning digital product cycle and new technology creating both interest
and confusion among consumers, consumer electronics is poised for another
banner year. (January, 2004) |
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| Questions |
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| Source | Laura Heller, "The digital revolution is just warming up: and HDTV in every home? It could happen sooner than you think," DSN Retailing Today, December 15, 2003, v42 i23 p19(1). | ||
| Instructor Discussion Notes | Discussion
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