Retail and the Digital Revolution
Topic Retailing and Wholesaling
Key Words Retail strategy, merchandise strategy
InfoTrac Reference A111615546
If your textbook came with an InfoTrac passcode, click here to login on InfoTrac.
News Story 

The booming sales of high-tech products seem to have no end, and retailers and electronics manufacturers alike look to make continued gains with all the new high-tech products hitting the market.

Retailers are stocking the shelves with the latest in hot digital gadgets, setting competitive prices and making sure stores have the right displays and proper atmospherics to serve the customer well.

If 2003 was considered a good year for the consumer electronics category--and it was, with an estimated factory-to-dealer sales of $95 billion --then 2004, which is expected to top $100 billion, can only be better. With an improving economic forecast, a burgeoning digital product cycle and new technology creating both interest and confusion among consumers, consumer electronics is poised for another banner year.

(January, 2004)

Questions
1.

What specific high-tech products do you think are likely to be big sellers in the year ahead? Have you purchased any of these products? Which ones, and why?

Source Laura Heller, "The digital revolution is just warming up: and HDTV in every home? It could happen sooner than you think," DSN Retailing Today, December 15, 2003, v42 i23 p19(1).
Instructor Discussion Notes Discussion Notes
These notes are restricted to qualified instructors only. Register for free!

Return to the Retailing and Wholesaling Index

©2004  South-Western.  All Rights Reserved   webmaster  |   DISCLAIMER