Food Packaging Friendly to Health, Environment
Topic Product Concepts (Branding, Packaging, and Labeling)
Key Words Package, spoilage, pilferage
InfoTrac Reference A134863161
If your textbook came with an InfoTrac passcode, click here to login on InfoTrac.
News Story 

Packaging is big business, especially in the food industry. Food distributors and retailers are always on the lookout for new package ideas. And as any food-service manager will tell you, a good package is one that prominently features the brand while preserving contents safely and effectively.

Food-oriented packaging is developed for numerous business applications and with an eye towards safety. Whether for use by restaurants, hospitals, foodservice institutions, or cruise ships, food packaging must meet high safety standards and give the end user peace of mind. Customers only buy products if they feel a package is safe from contaminants.

And while safety is important, consumers also demand convenience. Anything that is ready-to-eat or ready-to-heat is ideal, and containers that can both pour and preserve contents effectively are in high demand.

Whatever progress has been made in the area of food packaging in recent years, it's nothing compared to what lies ahead. Analysts say that the cups, lids, packets, and pouches of the future will provide a portability and ease-of-use unlike anything customers have ever seen.

Questions
1.

Read the article and identify at least one new packaging idea that you think is likely to change the way food products are used and stored. Describe the packaging and explain what makes it ingenious or unique.

Source Jennifer Magid, "New advances in packaging," Tea & Coffee Trade Journal, July 20, 2005 v177 i7 p24(5).
Instructor Discussion Notes Discussion Notes
These notes are restricted to qualified instructors only. Register for free!

Return to the Product Concepts (Branding, Packaging, and Labeling) Index

©2005  Thomson Business and Professional Publishing.  All Rights Reserved   webmaster  |   DISCLAIMER