| OnStar Transforms Cars into Mobile Telecommunications Machines | |||
| Topic | Services Marketing | ||
| Key Words | Calling services, automobile services | ||
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| News Story |
OnStar is the nation's leading provider of in-vehicle safety, security and information services utilizing Global Positioning System (GPS) satellite networks and wireless technology. Known for its real-world advertisements complete with dramatic car calamities and roadside blunders by distressed motorists, OnStar offers helpful services ranging from stolen vehicle recovery and roadside assistance, to remote-door unlock and vehicle diagnostics. In addition to its convenient roadside services, OnStar's Personal Calling service allows drivers to make hands-free, voice-activated phone calls through a nationwide cellular network, and receive location-based traffic and weather reports, as well as sports scores, stock quotes and news. Two years after launching its
hands-free Personal Calling service nationwide, OnStar has sold more than
200 million wireless minutes. This milestone demonstrates the increasing
value subscribers place on their ability to make and receive hands-free
phone calls while driving. |
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| Source | "OnStar Personal Calling Reaches 200 Million Minute Mark," PR Newswire, Sept 4, 2003. | ||
| Instructor Discussion Notes | Discussion
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