| My Other Car is an SUV | |||||
| Topic | Consumer Behavior | ||||
| Key Words | Consumer preferences, family influences, SUVs | ||||
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| News Story |
Sports utility vehicles have been the darlings of the auto industry in recent years. SUVs have become so popular that, while automakers like Ford and Chevy are de facto leaders in the production of light and heavy-duty trucks, even Porsche, Saab, and Cadillac have rolled out luxury versions of these virtual land yachts. |
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| Source | Steve Finlay, " I'd Rather Be In An SUV," Ward's Dealer Business, Sept 1, 2003, v37 i9 pNA. | ||||
| Instructor Discussion Notes | Discussion
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