| From 'Daisy Dukes' to Distressed Denim | |||
| Topic | Marketing Channels, Distribution, and Supply Chain Management | ||
| Key Words | Distribution channel, channel management, merchandising strategy, category managers, pull strategy | ||
| InfoTrac Reference | A135181143 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
||
| News Story |
Jessica Simpson's much-ballyhooed film debut "The Dukes of Hazzard" may not win any Oscars, but the pop diva's big-screen appearance in her "Daisy Duke" cutoffs made for an interesting contribution to the current denim glut. While the recent buzz in denim apparel has focused on obscenely high-priced brands like Evisu and Blue Cult that range anywhere from $150 to $750, Simpson's celebrity power reinvigorated the short-shorts style and made it fashionable once again to wear moderately-priced jeans that barely cover the derriere.
|
||
| Questions |
|
||
| Source | "Fall jeans range from vintage to 'garage dirty'," DSN Retailing Today, August 8, 2005 v44 i15 p14(1). | ||
| Instructor Discussion Notes | Discussion
Notes These notes are restricted to qualified instructors only. Register for free! |
||
Return to the Marketing
Channels, Distribution, and Supply Chain Management Index
©2005 Thomson Business
and Professional Publishing. All Rights Reserved webmaster |
DISCLAIMER