In the 1960s, Cabela's was a two-employee direct-mail operation. Today, the Sidney, Nebraska-based outdoor outfitter is the world's largest direct marketer and specialty retailer of hunting, fishing, and related merchandise. Though still famous for its direct-mail catalog business, Cabela's now sells goods through retail superstores and the Internet. Cabela's showrooms bring the outdoors inside: museum-quality displays of wildlife, fishing ponds, and mountain replicas attract tourists and give outdoorsmen a needed boost during the off season.

In recent years, however, Cabela's order-fulfillment system had become outdated. The legacy system, while tailored toward catalog and Web distribution channels, was failing to integrate with new retail outlets, and management desired a flexible solution to synchronize customer orders throughout all marketing channels.

Yantra Inc., a Massachusetts-based supply chain technology company, provided the solution. Cabela's adopted he firm's order-management-and-fulfillment solution, bringing together its disconnected silos. As a result, Cabela's has global inventory visibility and control through one centralized computer tracking system and is again delivering high-quality outdoor gear with maximum efficiency and reduced logistics costs.