Marketing News

Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.
MARKETING CHANNELS, DISTRIBUTION, AND SUPPLY CHAIN MANAGEMENT
Title  Brief Summary 
Pet Food Recall May Have China Connection
Full Summary
A recent pet food contamination disaster may have a China connection, as investigators say the Xuzhou Anying Biologic Technology Development Company is at the center of a feed tampering incident that sickened thousands of pets across North America.
(Updated April 2007)
E. Coli Outbreak Creams Spinach Industry
Full Summary
In September 2006, the nation's largest grower of organic produce recalled its fresh spinach products after a deadly E. coli outbreak swept dozens of states, sickening over 150 people and leaving at least one dead. Though health officials traced the contamination to California-based Natural Selection Foods/Earthbound Farm, analysts worried that the deadly scare might shake up the entire organic industry.
(Updated October 2006)
Cabela's Goes on Hunt for Better Inventory
Full Summary
In the 1960s, Cabela's was a direct-mail operation with two employees. Today the outdoor outfitter is the world's largest marketer of hunting, fishing, and related merchandise, selling goods through multiple channels including Internet and retail stores. Rapid expansion recently forced the Nebraska-based marketer to rethink its outdated legacy system used to control inventory and order fulfillment.
(Updated July 2006)
The End of TV as We Know It
Full Summary
A new generation of viewers has taken to watching streaming Internet video on computers, mobile phones, and iPods. Does this mean the end of TV as we know it?
(Updated July 2006)
From 'Daisy Dukes' to Distressed Denim
Full Summary
"Dukes of Hazzard" star Jessica Simpson made hillbilly chic popular this past summer with her "Daisy Duke" denim cutoffs, but fashion experts say that jean styles will be all about the distressed-denim look going forward into the fall season—and retailers everywhere are jumping on the bandwagon.
(Updated September 2005)
Health-conscious Dieters Prefer Fresh Cut
Full Summary
With health and wellness foremost on the minds of today's consumers, supermarket retailers are increasingly discovering new potential in their produce aisles. Grocers aware of the moneymaking potential of recent health-food trends are seeking better relationships with suppliers and distributors to ensure that only the freshest fruits and vegetables make it into stores.
(Updated May 2005)
Mobile Devices Optimize Supply Chain
Full Summary
For any manufacturing company, time, labor, quality, and materials come into play as important drivers of cost. The perpetual challenge is to wring out as much cost as possible while making demonstrable gains in production efficiency, product quality, and distribution. Many of today's businesses are discovering that using mobile devices can help manage the flow of information in ways that lead to a more efficient and cost-effective management of the supply chain.
(Updated November 2004)
Leaner Business through Logistics
Full Summary
Apparel companies looking for new ways to drive growth are rethinking the role of logistics in increasing profitability. Companies like Wal-Mart have taught the world how better operations can change business, and logistics executives are now pursuing operational excellence like never before to aid the bottom line.
(Updated August 2004)
E-learning: The Re-Education of Education
Full Summary
A recent survey into the popularity of learning delivery methods reveals that, while classroom-based training and books are still 'kings', web-delivered learning is gaining ground and is now a close second as the most popular way of acquiring both knowledge and skills. E-learning has the ability to deliver information consistently to mass audiences at a lower cost.
(Updated May 2004)
Look Ma, No Hands
Full Summary
To keep up with the rapid growth of the retail industry, warehouse and distribution centers are ramping up efforts to ensure greater productivity, utilizing new voice-recognition technologies that increase accuracy in product handling. Wearable computing systems with voice-recognition capabilities are freeing up the hands of warehouse employees, resulting in greater efficiency and safety in distribution-related jobs.
(Updated October 2003)
BMW Gives Consumers Exactly What They Want
Full Summary
While the Big Three automakers build cars for the masses, BMW produces luxury models with options customized to fit the individual consumer. As a result, the company's dealerships keep very few cars on the lot. Instead, BMW offers intimate showrooms where customers can view cars and place orders with individual custom options that they select. After a car has been selected with all its custom features, BMW directs its manufacturing plant to produce the car and deliver it with in a matter of days.
(Updated October 2003)
Microsoft's Xbox Strategy Rocks-Literally
Full Summary
Microsoft is currently seeking to build consumer acceptance of its Xbox gaming system by aggressively touting its music capabilities and by marketing the product to music fans. The software giant's development and marketing teams are working to integrate games with popular music, believing that an excursion into alternative marketing channels will rock the competition-literally.
(Updated October 2003)
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