Diet Coke with Lime begins appearing in stores across the country this week, as consumers look for new, great-tasting low-calorie options to help them keep those New Year's resolutions and enjoy a balanced lifestyle.

The Coca-Cola Company is adding a dash of citrus flavor to the world's favorite diet soft drink to create a taste that blends contemporary sophistication with familiar refreshment. And to get the word out, the company is ramping up its integrated marketing communication campaigns, utilizing a variety of advertising and promotional tools designed to introduce consumers to the long-awaited new diet flavor.

The Diet Coke portfolio in the U.S. will now include Diet Coke, introduced in 1982; Diet Cherry Coke (1985); Diet Coke with Lemon (2001); Diet Vanilla Coke (2002); and now Diet Coke with Lime. Diet Coke is the number one diet soft drink in the country and the world, and the third best-selling carbonated soft drink overall in the U.S. and the world.

(January, 2004)