| Leaner Business through Logistics | |||||
| Topic | Marketing Channels, Distribution, and Supply Chain Management | ||||
| Key Words | Logistics, radio frequency identification (RFID), distribution channel | ||||
| InfoTrac Reference | A119268777 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Apparel companies looking for new ways to drive growth are rethinking the role of logistics in increasing profitability. Companies like Wal-Mart have taught the world how better operations can revolutionize business, and logistics executives are now pursuing operational excellence like never before. Indeed, focus on speeding product to market through more efficient sourcing processes and better management of logistics requirements can be a major contributing factor to a healthy bottom line. As such, many apparel companies are increasing their capabilities in these areas by focusing on solutions that provide greater visibility into the apparel supply chain, allowing all parties involved to track apparel-- everything from raw materials, fabrics, trims and findings to the completed garment--from start to finish. The responsibility for implementing
state-of-the-art logistics systems falls largely to tech departments.
Key points that should be top of mind for IT executives include the need
to provide sourcing executives and their partners with access to a global
IT infrastructure where they can access real-time information about apparel
specifications, bids, reporting tools, shipment tracking and legal documentation.
Radio frequency identification (RFID) also will play a major role in many
successful logistics operations going forward. (September, 2004) |
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| Source | Jordan K. Speer, "The logistics low-down," Apparel, July 2004 v45 i11 p6(1) | ||||
| Instructor Discussion Notes | Discussion
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