Kennewick, Wash. Community Eats Fresh, Free
Topic Ethics and Social Responsibility in Marketing
Key Words Social responsibility, social-cultural environment, stakeholders, Subway
InfoTrac Reference CJ115787805
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News Story 

While reports are false that diet-extraordinaire and Subway spokesman Jared Fogle is among the volunteers rebuilding Kennewick, Washington's Playground of Dreams, it is true that Subway is donating 1,000 pounds of sandwiches to volunteer workers during the reconstruction of the park.

Subway Regional Manager Lisa Moon said it was a horrible thing when the popular playground was torched in a Thanksgiving weekend arson, which damaged more than half the castlelike structure. She said Subway, like the community, felt it should help in anyway it could to rebuild the playground. She said the donation, which is enough to feed 2,160 people, is small compared to the time and labor others donate.

Subway's contribution is one of many provided by community groups concerned about Kennewick's popular park. Safeway, Pepsi, Wal-Mart, Frito Lay and dozens of other businesses have also contributed to the community project.

(June, 2004)

Questions
1.

Why do you think Subway and other businesses are eager to donate goods and services to local community projects such as the rebuilding of Kennewick, Washington's Playground of Dreams? How does this benefit Subway?

Source Nathan Isaacs, "Subway Donates 1,000 Pounds of Sandwiches to Kennewick, Wash., Volunteers," Knight Ridder/Tribune Business News, April 23, 2004 pITEM04114030.
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