| Kennewick, Wash. Community Eats Fresh, Free | |||
| Topic | Ethics and Social Responsibility in Marketing | ||
| Key Words | Social responsibility, social-cultural environment, stakeholders, Subway | ||
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| News Story |
While reports are false that diet-extraordinaire and Subway spokesman Jared Fogle is among the volunteers rebuilding Kennewick, Washington's Playground of Dreams, it is true that Subway is donating 1,000 pounds of sandwiches to volunteer workers during the reconstruction of the park. Subway Regional Manager Lisa Moon said it was a horrible thing when the popular playground was torched in a Thanksgiving weekend arson, which damaged more than half the castlelike structure. She said Subway, like the community, felt it should help in anyway it could to rebuild the playground. She said the donation, which is enough to feed 2,160 people, is small compared to the time and labor others donate. Subway's contribution is one of many provided by community groups concerned about Kennewick's popular park. Safeway, Pepsi, Wal-Mart, Frito Lay and dozens of other businesses have also contributed to the community project. (June, 2004) |
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| Source | Nathan Isaacs, "Subway Donates 1,000 Pounds of Sandwiches to Kennewick, Wash., Volunteers," Knight Ridder/Tribune Business News, April 23, 2004 pITEM04114030. | ||
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