| Just Say Yo! to Yoga | |||
| Topic | Market Segmentation, Targeting and Positioning | ||
| Key Words | Geographic segmentation | ||
| InfoTrac Reference | A131191288 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Yoga, the 5,000-year-old Indian discipline of exercise, diet and meditation, has finally made its way to "the hood." Hip-hop mogul Russell Simmons recently announced the release of "Russell Simmons Presents Yoga Live," a four-part instructional video series of the ancient Indian exercise set to 72 tracks of original hip-hop music. With the arrival the new fitness series, the urban-trends entrepreneur famous for the creation of Def Jam Records and Phat Fashions has become the latest celebrity to jump on the yoga fitness bandwagon.
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| Source | "Russell Simmons Presents Yoga Live(TM)' Video Series," PR Newswire, April 6, 2005 pNA. | ||
| Instructor Discussion Notes | Discussion
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