|Jay-Z the CEO--Fo' Shizzle My Bizzle|
|Topic||Introduction to Marketing|
|Key Words||Music industry, record labels, entertainment marketing|
|InfoTrac Reference|| A137048694
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Once a troubled youth from the projects of Brooklyn, Shawn Carter--better known as Jay-Z--abandoned a life of gangs and drugs to become a best-selling hip-hop artist and the CEO of a multimillion-dollar company, Def Jam Recordings.
|Source||Nadira A. Hira, "America's Hippest CEO: Rapper and entrepreneur Jay-Z (a.k.a. Shawn Carter) brings his own style to the corner office at Def Jam," Fortune, Oct 17, 2005 v152 i8 p110.|
|Instructor Discussion Notes|| Discussion
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