|A Cadillac for Five-Hundred Dollars?|
|Topic||Introduction to Marketing|
|Key Words||Lifetime value of a customer, brand extension, brand equity, relationship marketing, targeting|
|InfoTrac Reference|| A134661378
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So you're young, and all the savings you have to your name are being gobbled up by college tuition and the occasional pizza date with that sexy, famous supermodel…er, your first available classmate. What does a world-class luxury automaker have to do with your stressed-out, penny-pinching existence? Nothing, you say? Think again.
|Source||"Cadillac appeals to cycling enthusiasts," PR Week (US), August 1, 2005 p04.|
|Instructor Discussion Notes|| Discussion
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