|Pro Bowling's 'It Girl'|
|Topic||Introduction to Marketing|
|Key Words||Sports marketing, professional bowling|
|InfoTrac Reference|| A131014072
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From its heyday back in the 1970s to its near extinction as a spectator sport in the 1990s, professional bowling has seen both the palace and the gutter. The hushed solemnity of ABC's regular pro-bowling coverage during the '70s affirmed the traditionally working-class sport and made it appear almost dignified. Less than two decades later, the 1996 Farrelly Brothers film "Kingpin" exposed bowling's kitschy underbelly and poked fun at its flagrant squareness.
|Source||Yi-Wyn Yen, "Do Balls Matter? Get your mind out of the gutter: One woman proves she can bowl with boys," Sports Illustrated, April 4, 2005 v102 i14 p14|
|Instructor Discussion Notes|| Discussion
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