| Pro Bowling's 'It Girl' | |||
| Topic | Introduction to Marketing | ||
| Key Words | Sports marketing, professional bowling | ||
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| News Story |
From its heyday back in the 1970s to its near extinction as a spectator sport in the 1990s, professional bowling has seen both the palace and the gutter. The hushed solemnity of ABC's regular pro-bowling coverage during the '70s affirmed the traditionally working-class sport and made it appear almost dignified. Less than two decades later, the 1996 Farrelly Brothers film "Kingpin" exposed bowling's kitschy underbelly and poked fun at its flagrant squareness. |
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| Source | Yi-Wyn Yen, "Do Balls Matter? Get your mind out of the gutter: One woman proves she can bowl with boys," Sports Illustrated, April 4, 2005 v102 i14 p14 | ||
| Instructor Discussion Notes | Discussion
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