|Galaxy Lit Up By European Star|
|Topic||Introduction to Marketing|
|Key Words||Celebrity endorsements, sports marketing, Nielsen ratings|
|InfoTrac Reference|| CJ157354894
If your textbook came with an InfoTrac passcode, click here to login on InfoTrac.
English-born soccer player David Beckham grabbed U.S. headlines recently by signing a contract with the Los Angeles Galaxy. Sports commentators say the move elevates the Galaxy's chances of becoming a championship squad and will make Major League Soccer (MLS) more popular with American audiences. Professional soccer has never captured large viewership in the United States.
|Source||David Barron, "Spend it like Beckham: Armed with a massive financial deal, the iconic star heads to L.A. hoping to take U.S. to 'another level'," Houston Chronicle, Jan 12, 2007 pNA|
|Instructor Discussion Notes|| Discussion
These notes are restricted to qualified instructors only. Register for free!
Return to the Introduction
to Marketing Index
©2007 Thomson Business and Professional Publishing. All Rights Reserved webmaster | DISCLAIMER