Galaxy Lit Up By European Star | |||||
Topic | Introduction to Marketing | ||||
Key Words | Celebrity endorsements, sports marketing, Nielsen ratings | ||||
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News Story |
English-born soccer player David Beckham grabbed U.S. headlines recently by signing a contract with the Los Angeles Galaxy. Sports commentators say the move elevates the Galaxy's chances of becoming a championship squad and will make Major League Soccer (MLS) more popular with American audiences. Professional soccer has never captured large viewership in the United States. |
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Source | David Barron, "Spend it like Beckham: Armed with a massive financial deal, the iconic star heads to L.A. hoping to take U.S. to 'another level'," Houston Chronicle, Jan 12, 2007 pNA | ||||
Instructor Discussion Notes | Discussion
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