| Terrell Owens Debacle a Lose-Lose for the NFL? | |||
| Topic | Introduction to Marketing | ||
| Key Words | Organization marketing, event marketing, National Football League | ||
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| News Story |
The National Football League cheered a recent arbitration victory in which arbitrator Richard Bloch upheld the Philadelphia Eagles' decision to sideline wide receiver Terrell Owens for the season. In the judgment, Bloch supported the Eagles' claim that Owens was "destructive and a continuing threat" to his team. He also ruled that there was "no violation of the labor agreement" in the club's decision to pay Owens, but not to permit him to play or practice due to the nature of his conduct. |
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| Source | Ann Killion, "There is a major message in the Terrell Owens Saga," San Jose Mercury News (San Jose, Calif.) (via Knight-Ridder/Tribune News Service), Nov 23, 2005 pNA. | ||
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