Marketing News

Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.
INTERNET MARKETING
Title  Brief Summary 
E-mail Marketers Face Preview Pain
Full Summary
With the newest releases of Yahoo! Mail and Microsoft Windows Live offering preview panes as a default option, e-mail marketers must now discipline themselves to get the point across in the first few inches of space.
(Updated April 2007)
Internet Video Has Its Day
Full Summary
To some observers, Google's 2006 purchase of YouTube was little more than a wasteful bid on jerky, low-resolution home video--at shareholders' expense. But to other analysts, Google's $1.65 billion spend for the online video sharing company was nothing less than a bid to own the future of television.
(Updated November 2006)
It's a Wiki World We Live In
Full Summary
Analysts say that the era of mass media is giving way to one of personal and participatory media, and that this shift will have profound implications for traditional business models. Certain leaders of the new-media, however, give a more subdued opinion on current changes in the industry. Are wikis, blogs, and podcasts really the biggest media innovations since movable type?
(Updated May 2006)
Terrell Owens Debacle a Lose-Lose for the NFL?
Full Summary
The Philadelphia Eagles may have won its arbitration case against enigmatic star-athlete Terrell Owens, but some analysts say that the season-ending ban on one of the NFL's most talented wide receivers could be a loss for professional football.
(Updated January 2006)
Podcasting: the Next Marketing Craze?
Full Summary
Touted by many as the "new radio," podcasting is sweeping the world of digital audio and promising to change life for the over 22 million Americans that own iPods and MP3 players. To savvy marketers seeking new ways to reach customers through technology, podcasting is much more than a trendy form of mobile entertainment--it's an unprecedented business opportunity.
(Updated January 2006)
Online Matchmaking: Is it Safe?
Full Summary
Responding to concerns that online matchmaking may not be safe enough for consumers, legislatures in a handful of states are considering legislation that would require online dating sites to conduct background checks on all members, or warn users that they do not.
(Updated June 2005)
Squatter's Rights in Cyberspace
Full Summary
As part of the cyberspace's ongoing expansion, the oversight body for the Internet's addressing system recently approved two new top-level domain names: .travel and .jobs. Businesses in the travel and employment industries welcomed the new additions, but some analysts worry that the introduction of too many domain suffixes could create problems for firms conducting business on the Web.
(Updated May 2005)
The 'Internet for Women' Turns 10
Full Summary
Leading women's media group iVillage Inc. turned ten years old this year--an event that marked the survival of one of the Internet's oldest Web properties. In celebration of its 10-year anniversary, iVillage has revamped its Web site with enhanced video features, easier navigation, and fresh content designed for the woman of today.
(Updated April 2005)
Just Google It!
Full Summary
Google Inc., developer of the largest performance-based search advertising program, is the hottest property on the Internet these days. Not only has Google very famously become a verb, but Silicon Valley is holding its collective breath for the inevitable moment when the company becomes a publicly traded stock on the market. The Internet is nearly as hot as it was during the peak bubble of the late 1990s, and "search" is the ultimate killer online app.
(Updated May 2004)
Not Your Father's Internet
Full Summary
The Internet has come a long way since its public introduction back in the 1990s, growing from a mere novelty into a robust marketing tool and information source. Advertisers once befuddled and disappointed by the fledgling medium have since embraced its maturing capabilities, designating ever-increasing portions of advertising budgets towards Internet-based marketing communications strategies.
(Updated April 2004)
E-tailers Upgrading Operations For Increased Customer Satisfaction
Full Summary
Apparel retailers attempting to break into online selling are focusing on enhancing the online shopping experience for consumers. By fine-tuning and expanding upon standard features, as well as adapting information technology and fulfillment systems to meet market demand, retailers hope to tap into this significant growth segment within the overall retail industry.
(Updated October 2003)
Mobile Phones Soon to be Commerce Enabled
Full Summary
Technology developers are working on a new shopping system based on camera-equipped mobile phones, a move that is sure to revolutionize the way people buy and sell products. One tech firm recently announced it has developed a system enabling users of camera-equipped mobile phones to place orders for merchandise whose ads they see on TV screens or newspapers by merely holding their handsets over the ads.
(Updated October 2003)
"Spoofing" Fraud Threatens E-commerce
Full Summary
A common Internet fraud that uses e-mails forged to look like those of legitimate retailers is coming under serious legal pressure from Amazon.com and other Internet companies. Amazon is seeking both to restrain fraudulent marketers from sending further forged e-mails and to deter copycats by seeking millions of dollars in punitive damages.
(Updated October 2003)
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