In 2006, Derek Jeter became the eighth baseball player to collect 2,000 or more career hits as a member of the New York Yankees. That accomplishment put the star shortstop among impressive company—Lou Gehrig and George Herman Ruth are the club's reigning hit leaders. But you can be darn sure the Babe never had his own Avon fragrance.

Avon Products, Inc. recently announced that it has partnered with New York Yankees shortstop Derek Jeter to create a signature men's fragrance. Named Driven, the new scent is designed to capture the unique personality of one of the most driven men in America. Jeter, a two-time Gold Glove Award recipient and a seven-time All-Star, has earned his status as a towering sports hero. But now the Yankee is set to hit a home run in the men's fragrance industry.

According to Avon, the fragrance is a blend of chilled grapefruit, clean oak moss and spice. It will be housed in a sleek blue bottle with a silver cap, which will feature the fragrance name. The rollout will be advertised through a national print ad campaign, and an outdoor advertising campaign in the New York City area. Jeter will also appear in the company's brochure, which is distributed through Avon Representatives to over 15 million customers bi-weekly, as well as Avon's men's catalog, which is distributed quarterly to 11 million customers.