|The In Be-"Tweens"|
|Topic||Market Segmentation, Targeting, and Positioning|
|Key Words||Targeting, consumer segmentation, tweens|
|InfoTrac Reference|| A103416058
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We've all heard of the "boomers," the "busters," the "x-ers" and "y-ers" - but what in the world are the "tweens"? The "tweens" are a new segment of young teen consumers that marketers have identified and marked as a multi-billion-dollar opportunity.
|Source||Jill Bruss, "Deep (denim) pockets: there's a new market out there, with money to spend," Private Label Buyer, May 2003, v17 i5 p50(1).|
|Instructor Discussion Notes|| Discussion
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