| Finger Hoax Bites into Wendy's Profits | |||||
| Topic | Advertising, Sales Promotions, and Public Relations | ||||
| Key Words | Publicity, damage control, reactive PR strategy, crisis management | ||||
| InfoTrac Reference | CJ131843349 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Police investigating how a human finger ended up in a bowl of Wendy's chili in San Jose on March 22 have declared the incident a hoax and arrested the female claimant on charges of attempted grand larceny. The arrest of Anna Ayala at her home outside Las Vegas was the latest twist in a case that has taken a bite out of Wendy's sales and forced the fast-food chain to check its employees for missing fingers.
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| Source | John Schmeltzer, "Wendy's tries to undo harm from chili claim," Chicago Tribune, April 23, 2005 pNA. | ||||
| Instructor Discussion Notes | Discussion
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