| "Fill 'Er Up" Halfway, Please | |||
| Topic | Pricing Concepts and Pricing Determination | ||
| Key Words | Price Gouging, Price Controls, Price Stability, Supply and Demand, Elasticity | ||
| InfoTrac Reference | A116683334 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
When American gas prices hit a record, inflation-adjusted cost of $2.99 per gallon back in 1981, Hollywood released the movie "Gas," a wacky send-up of the gas crisis featuring a news reporter that investigates a story about stolen milk causing a rise in milk and fuel prices. The few memorable scenes from the film include long lines of disgruntled automobile owners at the gas pump, literally stretched for miles just to fill up for another unhappy week of driving. While the movie "Gas" is certainly not worthy of repeat viewing, the trend towards higher gas prices has some Americans wondering if such madness at the pump could really happen. Recent news headlines reveal some unusual developments: bus usage is on the rise, Governor Schwarzenegger is urging Californians to conserve gasoline, and many Americans are cutting back on summer travel plans. Whatever may be the results
of rising gas prices, one can be certain that the causes will be shrouded
in shouts of "price gouging," or in wild political speculation.
From suggestions of chicanery at OPEC, to cries of global conspiracy at
oilfield-services firm Halliburton, creative notions about what moves
the price of oil and gas are sure to multiply--especially in an election
year. (JuLy, 2004) |
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| Source | "Prices Head Up," Kiplinger's Personal Finance Magazine, June 2004 v58 i6 p32. | ||
| Instructor Discussion Notes | Discussion
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