| Consumer Group Protests Credit-Card Marketing | |||||
| Topic | Ethics and Social Responsibility in Marketing | ||||
| Key Words | Political-legal environment, government regulation, consumer rights | ||||
| InfoTrac Reference | A139491219 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
In an attempt to highlight the increasing number of financial pitfalls faced by credit card users, the Consumers Union recently launched a campaign denouncing aggressive marketing tactics by the credit-card industry. |
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| Questions |
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| Source | "Consumers Union: 'It's Always Christmas Time' For Credit Card Companies Thanks to Penalty Fees, Interest Rate Hikes, Misleading Contracts," US Newswire, Dec 6, 2005 pNA | ||||
| Instructor Discussion Notes | Discussion
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