| Space-age Inventions Clean House | |||||
| Topic | Developing and Managing Products (New Product Development and Product Life Cycle) | ||||
| Key Words | Consumer products, brand, line extension, product life cycle | ||||
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| News Story |
Massachusetts-based iRobot Corp. turned the heads of investors and consumers alike in 2005 with its line of self-operating household robots. The company's robotic cleaning appliances scored major press kudos when Time magazine declared the Scooba Floor Washing Robot among the "Most Amazing Inventions of 2005." The iRobot PackBot bomb-defusing machine garnered press attention, too, when it became the first robot in history to ring the NASDAQ stock market opening bell. |
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| Source | Robert Weisman, "Test for iRobot." The Boston Globe, Nov 9, 2005 pNA | ||||
| Instructor Discussion Notes | Discussion Notes These notes are restricted to qualified instructors only. Register for free! |
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